Challenges for Internet Service Providers
The need for security in the home is becoming increasingly important to customers. Fear of hacker attacks and concerns about privacy are growing.
By addressing the challenges of the IoT («Internet of Things») and today's smart homes (read more in part 1 of our series on cyber security), Internet Service Providers can turn these needs into a strategic advantage!
But how? - Opportunities and market potential
They can achieve this by creating a secure IT environment for their customers that not only protects users' data and privacy from malicious attacks, but also offers greater control and transparency over personal IT security.
Private customers are usually not too familiar with IT security. But they know they need a secure digital environment to protect themselves and their families.
Because home networks are complex, many users feel unable to set up, monitor and keep their network security up to date themselves.
This is where Internet Service Providers can establish themselves as trusted partners and experts in a competitive market by offering their customers secure and reliable WiFi access throughout the home.
If the household is protected from threats, customers benefit from significant added value and an improved customer experience!
What else plays a role in home connectivity?
In addition to cybersecurity, other factors are also important in home connectivity. Users need home connectivity that is
- is simple (easy to use, «plug & play»),
- is secure (cyber security) and reports any threats,
- is reliable (everywhere, adaptive, up to every end device),
- can be controlled (in terms of time, quality, users),
- includes support (fast help and maintenance).
Home connectivity is not a static product - only a service can provide such connectivity and will be essential for providers!
How do cloud-based technologies help?
Today's customers want a consistently good and secure WiFi experience at all times. Providing a line and a modem or router is not enough. Traditional technologies and solutions are reaching their limits here and cannot keep up with the new cloud technologies.
However, providers who include cloud-based services in their product portfolio achieve many advantages:
- New offerings and updates can be made available very quickly.
- Lower costs for monitoring and maintaining devices in the network.
- The cloud also enables ISPs to access resources as well as customer and network insights.
- This, in turn, enables fast and personalized response to customer needs.
Smaller service providers in particular, who do not serve millions of customers, benefit significantly from this!
Our conclusion
Internet providers are at a critical stage. To maintain and expand market position, it is not enough to simply look for ways to optimize existing services and continue to sell "boxes".
Rather, investments must be made in future positioning and services that ensure long-term stability and growth. This requires a shift in mindset - with digital products and cloud services that are ready for the smart home era. - WiFi as a Service!
Plume® makes it possible!
Service providers that offer their customers an all-in-one smart home network solution stand out from the competition and are one step ahead. Now is exactly the right time to drive strategic change and differentiate themselves from national providers with smart home services - like HomePassTM - and their proximity to customers.
With the cloud-based service platform of our technology partner Plume with stylish hardware, an intuitive app, and first-class support and backend tools, Internet providers can expand their business in a future-oriented direction and optimally serve their customers. And this is completely independent of access technology and providers.
HomePass gives users perfect access control by managing user profiles, guest access, access rights and connection times, ensures comprehensive cyber protection for the entire home network (read more in part 2 of our series on cyber security), offers parental control and enables motion detection - for more security and control.
Do you have any questions or would you like to receive further information?
We will be happy to assist you - contact us!
Have you missed part 1 and part 2 of our series on cyber security? Then read on to find out what threats today's smart home devices and home networks are exposed to and how Plume's artificial intelligence-based cyber protection of HomePassTM and WorkPassTM works.